This year, more than 3 million people donated to the ALS Association as a result of its Ice Bucket Challenge campaign that went viral on social media. Something about this campaign motivated people to give. A lot. The ALS association reports that the campaign raked in more than $100 million dollars.
What made this campaign so successful? How do charities convince potential donors to help? How do you reach your target audience?
That is exactly what students tried to figure out in Ernie Levroney’s Think Differently class on Entrepreneurship.
Students were challenged to identify a problem, propose a solution and then market that solution to potential donors. They researched their potential cause, identified possible customer archetypes and produced targeted ad campaigns using iMovie.
Watch all three and let us know which one motivates you by filling out this Google Form!